f.rock 2006 – a fashion extravaganza

f.rock 2006 – a fashion extravaganza

Many thanks for including info on HBBWeek. Much appreciated.

cheers – Shannon

Shannon Dearing | Small Business Programs
Department of State and Regional Development

“What the f.rock?” April 18th 2008

Want more exposure for your label
Become a member with Australia’s largest online designer networking portal

With the success of f.rock’s launch on the 1st of April, we will be promoting some edgy and fresh new designers in our next “What the f.rock?” newsletter due to be released amongst the haze of hairspray and mico mini’s of Sydney’s biggest week  – Rosemount Australian Fashion Week starting on the 28th – 2nd May.

For all those designers who might not be participating in this years Fashion Week and who would like to get amongst it with extra exposure during the hottest week in fashion, Become a Member of Australia’s largest and affordable online designer networking portal.

All designers who become a member receive a FREE e-book called
The Science of Getting Rich” by Wallace Wattles
(A great motivational tool, to keep you on track to reaching your career goals)

New designer applications and current designer news  for the next “What the f.rock?” are due by 5pm on the 25th of April.

In the meantime…..Add a link on the f.rock fashion face book group or join the f.rock fashion on myspace

And see you all at Fashion week!!!

Just wanted to say thank you for looking after us last Thursday night at the show! We thoroughly enjoyed the performance – it’s such a fantastic thing that you have started. Thanks again,
Leanne – Guest 2006

..everyone was raving about it..

f.rock was so amazing this year I had the best time ever. Everyone has been raving to be about it, anyway just wanted to say thank you and hopefully I can help out next year, it’s always such a great thing to look forward to.
Brittany Gallagher – Model 2005 and 2006

f.rock fashion launches 1st April 2008

“What the f.rock?”

f.rock fashion is set to become your ultimate online guide to who is up and coming in the fashion world.

f.rock fashion is mad about providing an online designer networking portal where designers can share their success stories along the way to carving their niche in the Australian Fashion industry.

We’ll bring you the rawest talent emerging out of their creative havens and follow their journeys, promoting them in our f.rock extravagan-zic way!!

Make f.rock fashion your best friend, and we’ll be generous with our knowledge and share our secrets with you. You’ll be the first to find out about the hottest designers, newest retailers and coolest industry professionals who are also carving out their own piece of the pie.

You’ll also be in the loop about the many business trainings and social functions to not only get your name out there but to get you out there meeting all the right people.

Who is f.rock fashion?

f.rock fashion has evolved from the northern beaches largest fashion parade extravaganza.

Already reaching a dedicated and devoted audience of over 2,000 subscribers, frockfashion.com.au will leverage its position as a leading Australia online designer networking portal and resources website, to broaden its appeal to a new emerging fashion forward audience.

In just over 2 years the f.rock fashion has made quite an impact. Launching the careers of Nik Philpott of Artsu, who started out with a small T-shirt label to now stocking over 22 stores in Australia and New Zealand.

Marcus Kersch, designer and business owner of the up and coming label Kornred, has made massive head way since his participation in the inaugural f.rock fashion parade extravaganza in 2005.

With a database of thousands of subscribers around Australia, our clients depend on us to drive a crowd to their fashion sales and events.

Our subscribers love us too. Because we are dedicated to sourcing the best and the latest designers and events, our subscribers know they can trust us. We guarantee the quality of the events they’ll be crossing town to attend.

What’s staying the same?

f.rock fashion’s number 1 focus will always be on promoting new designers.

The f.rock fashion parade extravaganza has built a loyal following on the strength of delivering one of Sydney’s largest fashion parades open to the public.  We’re the number one fashion parade website for sourcing and promoting the most raw and fresh talent in Australia.

This September we will be heading into the city and launching the f.rock fashion extravaganza 2008 as part of the Chalk The Walk Urban Art Festival, held in Tumbalong Park Darling Harbour.

We’ll be putting together a fantastic show and showcasing Australia’s best wearable art and raw street fashion with the spectacular backdrop of Sydney’s city lights.

So what’s new?

Competitions! Now there will be news on more than just designers.

f.rock fashion will be delivering the news fast and furious on all the best competitions and parades for you to get your label out there to the world of fashion. The new online portal will include new competitions each month.

So check the calendar following to see available opportunities to get your creations out there!

“What the f.rock?”  will include…

What’s in Store?
f.rock fashion loves a store opening, because it means one more outlet our designers can wholesale to. Each month we will be adding the hottest stores to our website, so that our designers fingers can do the walking and connect with the stores that will be perfectly suited to your product.

Business Style:
Like all unique designers, business is also a unique creation of each person who takes the plunge into business. A self confessed business-addict at times,
f.rock fashion will be hooking you up with seminars, business trainings and all the extra information and support you need to get you off the ground.

Designer Detail:
f.rock fashion puts the spotlight on Australian designers and what they are up to right now. From fashion, jewellery, shoes, handbags and beyond.

f.rock Lifestyle:
We all love a holiday, so why not mix some business with pleasure and send your range off to a runway show while your shopping for the latest fabrics and those MUST HAVE accessories. We’ll offer you the best ways to do this.

Beauty Spot:
Making your designs look good is what it is all about, and we’ll be busy out there finding you the best of the best ways you can get the look you want for and for the price you want to pay with our list of photographers, make up artists and hair stylists in our resources section.

The f.rock  calendar

To keep you ahead of the times, we’ll list everything is a calendar, so you won’t miss and important networking event, deadline and most importantly glamorous social event.
List yourself

To become part of Australia’s ultimate online guide to who’s up and coming in the Australian fashion world. Register today.

For more information on Designer listings, Retail listings and professional listings, click on the links

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For further information, including advertising, subscriptions and expressions of interest in Chalk The Walk Urban Art Festival, please email Helen Sattler helen@frockfashion.com.au

Ph: 02 9949 8725
M: 0428 63 22 73

What the f.rock??

Having an event or launching a new range? Maybe your designs are being featured in one of the latest fashion magazines? Or maybe your launching a website.

f.rock fashion’s designer network portal will get all your news out to our fashion conscious database and extensive media list to continuously keep your label in front of the media eye.

f.rock fashion will publish your news in our monthly newsletter to over a 1000 designers, fashion istas and all the latest fashion magazines and news worthy media outlets.

Sydney Morning Herald, Daily Telegraph, Sunday Telegraph, The Australian, Sun Herald, Black and White Magazine, Frankie, Beat, Follow, Girlfriend Magazine, Vogue, Harpers Bazaar, Instyle, Madison, Marie Claire, Mosman Daily, New Woman, Noise Magazine, NW, Rag Trader, Shop Til You Drop, The Brag, Woman’s Day, Woman’s Weekly, Cream, Cleo, Doll Face, Oyster, Nine to Five, City Weekly, Universal Magazine, Manly Daily, Famous, Attitude Magazine, Ok Magazine, Bargin Shoppers, Channel Nine, Channel 7, Channel Ten,  The Today Show and Nova 96.9FM

For more information please contact us or subscribe to our FREE database to receive all the latest news of What’s HOT with Australia’s up and coming designers.

Anna Ritson – Simply Devine Makeup Artist

Thanks for a fabulous night.  There was certainly enough to look at that night – hubba hubba.

1 week to go f.rock release – 7 Aug 05

MEDIA RELEASE
FOR IMMEDIATE USE
7 AUGUST 2005

ONE WEEK TIL F.ROCK N ROLL

Sydney’s fashionistas are planning their outfits, excitement is growing and designers are putting last minute touches to their collections so it can only mean one thing – the final countdown has begun for F.ROCK where the hottest new Australian designers will be revealed.

Only one week until….
16 new up-and-coming young designers from the Northern Beaches launch their labels to the Australian fashion industry and local community
One of these lucky designers is awarded a six month mentorship with Alex Zabotto-Bentley from FASHIONASSASSIN
Well-known punk designer Jason Chetcuti showcases his pieces on the Northern Beaches
Industry, celebrities and locals join in the fun, fashion and frivolity that is the Northern Beaches’ inaugural fashion parade event
The Northern Beaches is finally recognised within Sydney’s fashion industry

WHERE Stage One, The Steyne, Manly Corso
WHEN 7.30pm til late
Thursday 15 Sept (VIP preview evening)
Friday 16 Sept (public evening)
WHAT F.ROCK is the Northern Beaches’ first fashion parade event showcasing 16 young local fashion designers ranging from high fashion, vintage couture and streetwear to hats, swimwear and jewellery. Well-known punk designer Jason Chetcuti will also be featured within the parade and Alex Zabotto-Bentley will be awarding a six-month mentorship with FASHIONASSASSIN to one of the designers.

Tickets for the Friday night parade are now sold out. F.ROCK – break the seams.

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For further media information, images or interviews please contact:
Helen Sattler on 0428 63 22 73

Written by Susan Wood of Magnum PR

www.frockfashion.com.au