f.rock fashion launches 1st April 2008
“What the f.rock?”
f.rock fashion is set to become your ultimate online guide to who is up and coming in the fashion world.
f.rock fashion is mad about providing an online designer networking portal where designers can share their success stories along the way to carving their niche in the Australian Fashion industry.
We’ll bring you the rawest talent emerging out of their creative havens and follow their journeys, promoting them in our f.rock extravagan-zic way!!
Make f.rock fashion your best friend, and we’ll be generous with our knowledge and share our secrets with you. You’ll be the first to find out about the hottest designers, newest retailers and coolest industry professionals who are also carving out their own piece of the pie.
You’ll also be in the loop about the many business trainings and social functions to not only get your name out there but to get you out there meeting all the right people.
Who is f.rock fashion?
f.rock fashion has evolved from the northern beaches largest fashion parade extravaganza.
Already reaching a dedicated and devoted audience of over 2,000 subscribers, frockfashion.com.au will leverage its position as a leading Australia online designer networking portal and resources website, to broaden its appeal to a new emerging fashion forward audience.
In just over 2 years the f.rock fashion has made quite an impact. Launching the careers of Nik Philpott of Artsu, who started out with a small T-shirt label to now stocking over 22 stores in Australia and New Zealand.
Marcus Kersch, designer and business owner of the up and coming label Kornred, has made massive head way since his participation in the inaugural f.rock fashion parade extravaganza in 2005.
With a database of thousands of subscribers around Australia, our clients depend on us to drive a crowd to their fashion sales and events.
Our subscribers love us too. Because we are dedicated to sourcing the best and the latest designers and events, our subscribers know they can trust us. We guarantee the quality of the events they’ll be crossing town to attend.
What’s staying the same?
f.rock fashion’s number 1 focus will always be on promoting new designers.
The f.rock fashion parade extravaganza has built a loyal following on the strength of delivering one of Sydney’s largest fashion parades open to the public. We’re the number one fashion parade website for sourcing and promoting the most raw and fresh talent in Australia.
This September we will be heading into the city and launching the f.rock fashion extravaganza 2008 as part of the Chalk The Walk Urban Art Festival, held in Tumbalong Park Darling Harbour.
We’ll be putting together a fantastic show and showcasing Australia’s best wearable art and raw street fashion with the spectacular backdrop of Sydney’s city lights.
So what’s new?
Competitions! Now there will be news on more than just designers.
f.rock fashion will be delivering the news fast and furious on all the best competitions and parades for you to get your label out there to the world of fashion. The new online portal will include new competitions each month.
So check the calendar following to see available opportunities to get your creations out there!
“What the f.rock?” will include…
What’s in Store?
f.rock fashion loves a store opening, because it means one more outlet our designers can wholesale to. Each month we will be adding the hottest stores to our website, so that our designers fingers can do the walking and connect with the stores that will be perfectly suited to your product.
Business Style:
Like all unique designers, business is also a unique creation of each person who takes the plunge into business. A self confessed business-addict at times,
f.rock fashion will be hooking you up with seminars, business trainings and all the extra information and support you need to get you off the ground.
Designer Detail:
f.rock fashion puts the spotlight on Australian designers and what they are up to right now. From fashion, jewellery, shoes, handbags and beyond.
f.rock Lifestyle:
We all love a holiday, so why not mix some business with pleasure and send your range off to a runway show while your shopping for the latest fabrics and those MUST HAVE accessories. We’ll offer you the best ways to do this.
Beauty Spot:
Making your designs look good is what it is all about, and we’ll be busy out there finding you the best of the best ways you can get the look you want for and for the price you want to pay with our list of photographers, make up artists and hair stylists in our resources section.
The f.rock calendar
To keep you ahead of the times, we’ll list everything is a calendar, so you won’t miss and important networking event, deadline and most importantly glamorous social event.
List yourself
To become part of Australia’s ultimate online guide to who’s up and coming in the Australian fashion world. Register today.
For more information on Designer listings, Retail listings and professional listings, click on the links
For further information, including advertising, subscriptions and expressions of interest in Chalk The Walk Urban Art Festival, please email Helen Sattler helen@frockfashion.com.au
Ph: 02 9949 8725
M: 0428 63 22 73
