f.rock fashion launches 1st April 2008

“What the f.rock?”

f.rock fashion is set to become your ultimate online guide to who is up and coming in the fashion world.

f.rock fashion is mad about providing an online designer networking portal where designers can share their success stories along the way to carving their niche in the Australian Fashion industry.

We’ll bring you the rawest talent emerging out of their creative havens and follow their journeys, promoting them in our f.rock extravagan-zic way!!

Make f.rock fashion your best friend, and we’ll be generous with our knowledge and share our secrets with you. You’ll be the first to find out about the hottest designers, newest retailers and coolest industry professionals who are also carving out their own piece of the pie.

You’ll also be in the loop about the many business trainings and social functions to not only get your name out there but to get you out there meeting all the right people.

Who is f.rock fashion?

f.rock fashion has evolved from the northern beaches largest fashion parade extravaganza.

Already reaching a dedicated and devoted audience of over 2,000 subscribers, frockfashion.com.au will leverage its position as a leading Australia online designer networking portal and resources website, to broaden its appeal to a new emerging fashion forward audience.

In just over 2 years the f.rock fashion has made quite an impact. Launching the careers of Nik Philpott of Artsu, who started out with a small T-shirt label to now stocking over 22 stores in Australia and New Zealand.

Marcus Kersch, designer and business owner of the up and coming label Kornred, has made massive head way since his participation in the inaugural f.rock fashion parade extravaganza in 2005.

With a database of thousands of subscribers around Australia, our clients depend on us to drive a crowd to their fashion sales and events.

Our subscribers love us too. Because we are dedicated to sourcing the best and the latest designers and events, our subscribers know they can trust us. We guarantee the quality of the events they’ll be crossing town to attend.

What’s staying the same?

f.rock fashion’s number 1 focus will always be on promoting new designers.

The f.rock fashion parade extravaganza has built a loyal following on the strength of delivering one of Sydney’s largest fashion parades open to the public.  We’re the number one fashion parade website for sourcing and promoting the most raw and fresh talent in Australia.

This September we will be heading into the city and launching the f.rock fashion extravaganza 2008 as part of the Chalk The Walk Urban Art Festival, held in Tumbalong Park Darling Harbour.

We’ll be putting together a fantastic show and showcasing Australia’s best wearable art and raw street fashion with the spectacular backdrop of Sydney’s city lights.

So what’s new?

Competitions! Now there will be news on more than just designers.

f.rock fashion will be delivering the news fast and furious on all the best competitions and parades for you to get your label out there to the world of fashion. The new online portal will include new competitions each month.

So check the calendar following to see available opportunities to get your creations out there!

“What the f.rock?”  will include…

What’s in Store?
f.rock fashion loves a store opening, because it means one more outlet our designers can wholesale to. Each month we will be adding the hottest stores to our website, so that our designers fingers can do the walking and connect with the stores that will be perfectly suited to your product.

Business Style:
Like all unique designers, business is also a unique creation of each person who takes the plunge into business. A self confessed business-addict at times,
f.rock fashion will be hooking you up with seminars, business trainings and all the extra information and support you need to get you off the ground.

Designer Detail:
f.rock fashion puts the spotlight on Australian designers and what they are up to right now. From fashion, jewellery, shoes, handbags and beyond.

f.rock Lifestyle:
We all love a holiday, so why not mix some business with pleasure and send your range off to a runway show while your shopping for the latest fabrics and those MUST HAVE accessories. We’ll offer you the best ways to do this.

Beauty Spot:
Making your designs look good is what it is all about, and we’ll be busy out there finding you the best of the best ways you can get the look you want for and for the price you want to pay with our list of photographers, make up artists and hair stylists in our resources section.

The f.rock  calendar

To keep you ahead of the times, we’ll list everything is a calendar, so you won’t miss and important networking event, deadline and most importantly glamorous social event.
List yourself

To become part of Australia’s ultimate online guide to who’s up and coming in the Australian fashion world. Register today.

For more information on Designer listings, Retail listings and professional listings, click on the links

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For further information, including advertising, subscriptions and expressions of interest in Chalk The Walk Urban Art Festival, please email Helen Sattler helen@frockfashion.com.au

Ph: 02 9949 8725
M: 0428 63 22 73

What the f.rock??

Having an event or launching a new range? Maybe your designs are being featured in one of the latest fashion magazines? Or maybe your launching a website.

f.rock fashion’s designer network portal will get all your news out to our fashion conscious database and extensive media list to continuously keep your label in front of the media eye.

f.rock fashion will publish your news in our monthly newsletter to over a 1000 designers, fashion istas and all the latest fashion magazines and news worthy media outlets.

Sydney Morning Herald, Daily Telegraph, Sunday Telegraph, The Australian, Sun Herald, Black and White Magazine, Frankie, Beat, Follow, Girlfriend Magazine, Vogue, Harpers Bazaar, Instyle, Madison, Marie Claire, Mosman Daily, New Woman, Noise Magazine, NW, Rag Trader, Shop Til You Drop, The Brag, Woman’s Day, Woman’s Weekly, Cream, Cleo, Doll Face, Oyster, Nine to Five, City Weekly, Universal Magazine, Manly Daily, Famous, Attitude Magazine, Ok Magazine, Bargin Shoppers, Channel Nine, Channel 7, Channel Ten,  The Today Show and Nova 96.9FM

For more information please contact us or subscribe to our FREE database to receive all the latest news of What’s HOT with Australia’s up and coming designers.

Anna Ritson – Simply Devine Makeup Artist

Thanks for a fabulous night.  There was certainly enough to look at that night – hubba hubba.

1 week to go f.rock release – 7 Aug 05

MEDIA RELEASE
FOR IMMEDIATE USE
7 AUGUST 2005

ONE WEEK TIL F.ROCK N ROLL

Sydney’s fashionistas are planning their outfits, excitement is growing and designers are putting last minute touches to their collections so it can only mean one thing – the final countdown has begun for F.ROCK where the hottest new Australian designers will be revealed.

Only one week until….
16 new up-and-coming young designers from the Northern Beaches launch their labels to the Australian fashion industry and local community
One of these lucky designers is awarded a six month mentorship with Alex Zabotto-Bentley from FASHIONASSASSIN
Well-known punk designer Jason Chetcuti showcases his pieces on the Northern Beaches
Industry, celebrities and locals join in the fun, fashion and frivolity that is the Northern Beaches’ inaugural fashion parade event
The Northern Beaches is finally recognised within Sydney’s fashion industry

WHERE Stage One, The Steyne, Manly Corso
WHEN 7.30pm til late
Thursday 15 Sept (VIP preview evening)
Friday 16 Sept (public evening)
WHAT F.ROCK is the Northern Beaches’ first fashion parade event showcasing 16 young local fashion designers ranging from high fashion, vintage couture and streetwear to hats, swimwear and jewellery. Well-known punk designer Jason Chetcuti will also be featured within the parade and Alex Zabotto-Bentley will be awarding a six-month mentorship with FASHIONASSASSIN to one of the designers.

Tickets for the Friday night parade are now sold out. F.ROCK – break the seams.

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For further media information, images or interviews please contact:
Helen Sattler on 0428 63 22 73

Written by Susan Wood of Magnum PR

www.frockfashion.com.au

ARE YOU READY TO FROCK UP? NBWE 7705

“f.rock 05 was definitely the highlight of my year!”

“f.rock05 was definitely the highlight of my year! The people, the creativity, the communication, the inspiration, and the perspiration, particularly on VIP night, made the whole experience fan-frocking-tastic! Watching the f.rock flower grow from a few designers and volunteers haphazardly putting on a little fashion parade to a full on sold out professional fashion show brought a great sense of joy and achievement to all those involved!

For me personally it gave me the confidence to start up my own marketing and events business in regional Queensland, where I now live. Cool Solutions for Business & Events was conceived through f.rock05 and now with such a solid foundation is taking the Sunshine and Fraser coasts by storm! f.rock was always about fun and excitement but more importantly it’s also about empowerment! Long live f.rock!”
Manda LePeilbet – Marketing Manager 2005

JASON CHETCUTI F.ROCKS UP aug 05

MEDIA RELEASE
FOR IMMEDIATE USE
AUGUST 2005

JASON CHETCUTI F.ROCKS UP
Rock ‘n’ Roll designer to showcase pieces at Northern Beaches fashion parade

Event organisers for F.ROCK today announced that young punk designer Jason Chetcuti is throwing his support behind the hot new fashion parade event happening in September, and with Chetcuti now on board it’s expected to really fffffff-rock the house.

Formed as part of the Manly Arts Festival, F.ROCK is being held over two nights, 15 and 16 September at Stage One, The Steyne on Manly Corso, and will showcase 16 young local fashion designers ranging from high fashion, vintage couture and   streetwear to hats, swimwear and jewellery. Chetcuti will now also be featured within the parade.

Renowned for his flamboyant style and use of internationally sourced vintage inspired fibres, Chetcuti is quickly rising up the ranks of the fashion world. The energetic 25 year-old turned down an internship at Christian Dior to concentrate on his designs and with a boutique store already on Sydney’s Crown Street and a recent appearance on SBS’s Fashionista it won’t be long before he’s a household name.

“It’s great to see an initiative like F.ROCK enabling young and seriously talented designers to showcase their work, especially in an area not known for fashion,” says Chetcuti. “It’s going to blow everyone away!”

According to Helen Sattler, F.ROCK founder and fashion designer for vintage couture label Boutio, it’s time to create an awareness of the growing Northern Beaches fashion industry.

“Despite brands such as Tsubi and One Teaspoon starting out on the Northern Beaches, a lot of people don’t associate the area with fashion like they do Bondi and other beach suburbs. F.ROCK is going to break down those misconceptions by thrusting some hot new talent under the spotlight and we plan to make it an annual event so that more up-and-coming local designers can be exposed,” says Sattler.

Other labels being launched at F.ROCK include Clintoncharlie by 88 ounces (high women’s fashion), my-ti (stylish visor hats), Kelly Love (casual/glam women’s wear), Seawolfe (swimwear), Kornerd (men’s streetwear), Pjinc (evening lingerie), Artsu (streetwear), Suzy O’Rourke (millinery), Don’t Go Naked (glam women’s wear), Andesn Designs (streetwear), Nikki Angicas (women’s wear), Natalie James Designs (women’s wear), Pippa May (women’s wear), Sarah Wood Designs (classy evening/day wear) and Phoebe Jane Jewellery Designs (jewellery).

To purchase tickets to the Friday night parade call (02) 9949 8725 or check out www.frockfashion.com.au

F.ROCK on.

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For further media information, images or interviews please contact:
Written by Susan Wood

For media enquiries, please email helen@thecompletecollection.com.au

For details on Jason Chetcuti check out www.chetcuti.com.au

Are you ready to f.rock – volunteers needed June 05

MEDIA RELEASE
FOR IMMEDIATE USE
JUNE 2005

ARE YOU READY TO F.ROCK?!
Volunteers needed for Northern Beaches fashion launch

Hot new fashion parade event F.ROCK is taking over the Northern Beaches in September and the search is on for creative and inspired people to assist as volunteers.

Formed as part of the Manly Arts Festival, the star-studded spectacle will be held over several nights at Stage One, The Steyne in Manly, and will showcase 16 local fashion designers ranging from swim wear and vintage couture to hats, street-wear and jewellry.

“F.ROCK is the first fashion parade of its kind for the Northern Beaches and is going to be the event to put local designers on the map. There’s a lot of great talent in the area and we feel it’s time to create an awareness of the growing Northern Beaches fashion industry and show the rest of Sydney what we can do,” says Helen Sattler, F.ROCK founder and fashion designer for local vintage couture label Boutio.

“We’re currently looking for people to help out in all areas of the parade, from sewing and screen-printing to administration and promotion. So if you’re interested in fashion, events or just want to be part of a fun team, then the excitement of F.ROCK awaits.”

For more details on how to become involved in F.ROCK call (02) 9949 8725

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For images go to http://www.luminere.com.au/frock/

For media enquiries, further information or interviews please contact:
Name: Helen Sattler
Phone: 0428 63 22 73
Email: helen@thecompletecollection.com.au

Written by Susan Wood of Magnum PR

“A great night, professionally organised and presented”

On behalf of Madame Joan BEAUMONT & myself, I would like to convey our thoughts after viewing the f.rock Fashion Extravaganza, on Friday Night.
Firstly, thank you in allowing my mum to be seated in the VIP section (86yrs) considering her age, she is still greatly astute & “switched-on’ to modern fashion trends.
We both thought it was a great night and professionally organized & presented.
The Range of innovative designs was up to European catwalk standards & added a breath of fresh vitality to the fashion scene! Bravo to you Helen Sattler & the Crew for staging a Classy & Sassy Event!
Cassidy Hair Stylists did a fabulous creative job on the models as Well.
Jean Beaumont – Guest 2006

Designers set to sparkle – July 2006

Media Release
For immediate use
July 2006

f.rock Designers set to sparkle!

Never has there been a better time for nine up and coming designers from the northern beaches to tackle the great market of Australian fashion.

f.rock the Northern Beaches fashion extravaganza, now in it’s second year and renowned for its reputation for presenting some of the newest rising stars to enter into the fashion industry. This year, f.rock founder Helen Sattler in conjunction with major sponsor Charles Parson & Co, a leading textile company, will showcase an exceptional line up of ready-to-wear designers at an exclusive parade to be held over three nights on the 13th, 14th and 15th Sept 2006.

f.rock founder and fashion designer for vintage couture label “Boutio” Helen Sattler say’s, ‘ The 9 successful designers for the f.rock 06 parade are pulling together a show their audience, and yours, will never forget.

f.rock 2006 designers Lolita Bullimore “Lolita”, Tiffany Bisley “TJB Design”, Samantha Everett “Sam”, Abigail Moir “Miss Abigail”, Gavin Muir and Simon Miller “Treehouse”, Keryn Paviour-Smith “Divine Trews”, Rebecca Ribbons “Quite Frankie” and Rebecca Vize “Rebecca Vize” will present their collections to an audience made up of Sydney’s most significant media, stylists, buyers and key industry influencers at the Tsar Bar, Steyne Hotel, Manly.

f.rock together with Charles Parsons & Co has developed the event to help participating designers to tap into the lucrative fashion market on a much larger scale. F.rock aims to build brand awareness, provide network opportunities and media coverage for the nine northern beaches designers that have entered this year’s event.

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Written by Chantelle Simpson

For further information please contact
www.frockfashion.com.au