“What the f.rock?” - where fashion meets art

June 30, 2008 by frockfashion

“What the f.rock?”
June 28th 2008
Chalk - Where Fashion Meets Art..

Chalk Urban Art Festival, Australia’s premier celebration of urban art forms, is introducing major fashion components to this year’s festival.

Step into a world where art and the human form combine. Where the lines of fashion and art blur and merge as one…

This year as part of Chalk Urban Art Festival we introduce not only raw and edgy street fashion to the catwalk but also adding Wearable Art to the urban art line-up. Wearable art can be difficult to define and impossible to forget.

A montage of theatre, dance, colour, movement & art will be produced by Helen Sattler of f.rock fashion and showcased on the Urban Music Stage.

Enter your design in Chalk’s Wearable Art showcase!  Email your name, contact details and a picture of your completed work by 31 July 2008 for your chance to be one of the 20 finalists who will have their talents showcased at Sydney’s Tumbalong Park, Darling Harbour 7 September 2008.

Come join the fashion event of the year!

Got 30 seconds, more hot stuff here!!
http://www.youtube.com/watch?v=wv-jCSoxG94

For submissions and more information on the Wearable Art Showcase, street fashion parades or market stall opportunities at the Festival, please contact Helen on T: 02 9949 8725 E: helen@frockfashion.com.au

“What the f.rock?” - 5th June 2008

June 30, 2008 by frockfashion

Our Designers:

Northern Beaches designer Helen Sattler of label Boutio Studio is opening Pandora’s box - her complete collection of vintage clothing. Helen is offering selected items each month to interested vintage clothing enthusiasts.

The Complete Collection spans over 100 years, including designer labels and a 19th Century wedding gown

An avid collector since she was 15, Helen started her passion for fashion by re-creating and altering vintage clothing. She is also offering an “Alterations Service” with any item purchased from the Boutio Studio collection. To get a sneak peek of some of the collection, go to: www.boutio.com.au

They’re not just T-shirt designers, but also the f.rock “graphic” designers. Shoebox Creative has been instrumental in creating the f.rock vision since 2005. Dan Day and Rosie Handley, directors of Shoebox Creative, are responsible for designing the f.rock image and brand.

We couldn’t imagine travelling on the f.rock juggernaut without our talented super graphic designers, Dan and Rosie!

Since establishing Shoebox Creative in 2004, Dan has founded Creative Suite, a collective of like-minded people who value their approach to design. The team includes Tony Fox - Producer, Charlotte Malycon - Writer, Tim Quinn - Web Designer and James Smeallie - Communications Guru.

To check out some of Shoebox Creative’s slickest T-shirt designs and artworks, go to www.shoeboxcreative.com

Get connected and join thef.rock network on face book

Want more exposure for your label in three easy steps?

f.rock fashion is Australia’s largest and most affordable online designer networking portal for emerging designers. The f.rock fashion Online Designer Network will keep you up to date with all the latest business trainings and networking functions. Most importantly it will keep you in the eye of the media every month.

If you are having an event, starting out at the markets or launching a new website, f.rock fashion will publish your news in our monthly newsletter. The newsletter is distributed to thousands of fashion conscious designers and all the latest fashion magazines and newsworthy media outlets.

To get you’re self connected:

1. Go to the Become a Member page and download the application form and ezy debit form.

2. Fill them out and post to 43 Wakehurst Parkway, Seaforth 2092.

3. Then email us three images of your product and your logo.

It couldn’t be easier!

Business Style:

Are you having problems with getting your designs made?

High costs, no contacts, poor quality, minimum quantity requirements, unreliable deliveries. Let the Australian Fashion Exchange help you. Join us for a visit, to meet quality manufacturers in Fiji. Complete package includes travel, accommodation, local and offshore training, factory visits and introductions.

The factories have been specially chosen for reliability, quality, integrity, and competitiveness, catering to your needs. The delegation has been organized in conjunction with the Fiji Employers Federation and the Fiji Textile, Clothing and Footwear association. This all-inclusive trip will enable you to meet garment manufacturers as well as gain some important knowledge and experience in dealing with offshore suppliers.

For further details contact Ashan Winslow at winslow@australianfashionexchange.com.au

As space is limited, your prompt attention is appreciated.

Sydney Women’s Network Connecting Local Businesswomen

Sydney Women’s Network (SWN) has been operating since April 2008. They provide a forum for promoting and expanding your business, with the aim of lifting the level of awareness of your label. SWN operates in the Hills, Penrith, Parramatta, Blacktown and Hawkesbury communities. Their primary purpose is to assist local members to find and exchange qualified business referrals and promote business growth. To find out more visit www.sydneywomensnetwork.com.au.

Austrade LA have put together a package to take a group of 8 Australian Designers to MAGIC in Las Vegas during August 2008. This mission is aimed at urban/street and contemporary clothing and accessories. It is tailored for the young adult to late 30’s apparel and accessories designers. Registrations can be made at www.austrade.gov.au/magic2008

Don’t forget to hook up with us on the f.rock myspace site

f.rock Lifestyle:

Crystal Boudoir - GPO Sydney No.1 Martin Place Sydney

If you haven’t been to the Crystal Boudoir, you will certainly go after you read the City Woman’s review - the show! The Celebs! And the HOT bar staff!!

Well what an experience that was! Where have we been and why oh why haven’t we done this before?’ That was the question Gemma and I asked our selves, after stepping into Crystal Bar’s new show on Saturday night, Crystal Boudoir. This is a tasteful, evoking 1920’s style Paris show that has to be experienced! ‘The stage show is a little burlesque, a little performance art, and a little dream sequence’. Let us paint a picture for you…”read on

f.rock shops:

Shopbop.com - Diamonds might have been Marilyn Monroe’s best friend - but times have changed and so have women. If you’d rather see your wardrobe filled with an iconic Diane von Furstenburg wrap dress than a predictable piece of jewellery, bookmark shopbop.com on your computer - and your boyfriend’s, and your best friends.

Best bit: choice! We Aussies are blessed with great local designers, but we’re a multicultural lot, too. It’s fabulous to be able to order international brands, some of which aren’t available on our shores. My favourites? Porter Grey for too-cute summer basics, and Thread Social, former bridesmaid dress designers doing a roaring trade in cocktail frocks. Mojito, anyone?

For more shop reviews, go to www.citywoman.com.au

Beauty Spot:

A superior concept in skin care, Young Living’s A.R.T, Age Refining Technology, and combines DNA recovery enzymes in an advanced technology with a proprietary Peptide Complex. It reduces the look of fine lines, wrinkles and age spots and improves the appearance of the skin’s tone, elasticity and density.

What’s more, recognizing the incredible power of essential oils, Young Living has added Frankincense & Sandalwood for their ability to replenish DNA. Add the incredible power of the legendary Wolfberry Seed Oil, known for its superior moisturizing and skin conditioning properties and you have the formula for a truly unique and effective skin care system. Click here for more info

The f.rock calendar

ENTER NOW to be one of twenty to showcase your wearable art in the Urban Art’s Wearable Art Showcase. Please email your interest to info@frockfashion.com.au

ACASPA EXHIBITION 2008, JUNE 7-10, 2008 ñ Textiles & Canvas Expo held in Townsville, Nth Qld www.acaspa.com.au

DO IT WITH DENIM Competition - Closing date is 9th June. Do It with Denim

EVERYWOMAN EXPO, PERTH June 27-29, 2008 Perth Exhibition Convention Centre designedge has secured 160sqm overlooking the main stage area. Only $500 gets you display space to sell your garments, jewellery or accessories directly to the public. The price includes daily fashion parades. Email events@tcfwa.com if you wish to book your display space

TCF WA HONG KONG BUYING MISSION July 2008. If you wish to register to join our Trade Buying Mission to Hong Kong in July, please reply to ena.pang@tcfwa.com You may also be eligible for 3 nights sponsorship for your accommodation.

BALI FASHION WEEK, August 2008 - TCF Global project will be co-ordinating a sourcing mission to Bali in conjunction with TCF Bali suitable for designers wishing to source offshore manufacturing and/or raw materials email carol.hanlon@tcfbali.com

ROSEMOUNT SYDNEY FASHION FESTIVAL, August 2008 (retailer event) to view further info visit www.rsff.com.au

LYON MODE CITY TRADE FAIR moved to PARIS Lingerie and swimwear specialist trade event will be held in Paris Sept 6-8, 2008 at Porte de Versailles exhibition centre. For further info on French Trade Events contact carol.hanlon@tcfglobal.com


f.rock 2006 - a fashion extravaganza

June 15, 2008 by frockfashion

f.rock 2006 - a fashion extravaganza

June 15, 2008 by frockfashion

Many thanks for including info on HBBWeek. Much appreciated.

May 6, 2008 by frockfashion

cheers - Shannon

Shannon Dearing | Small Business Programs
Department of State and Regional Development

“What the f.rock?” April 18th 2008

April 24, 2008 by frockfashion


Want more exposure for your label
Become a member with Australia’s largest online designer networking portal

With the success of f.rock’s launch on the 1st of April, we will be promoting some edgy and fresh new designers in our next “What the f.rock?” newsletter due to be released amongst the haze of hairspray and mico mini’s of Sydney’s biggest week  - Rosemount Australian Fashion Week starting on the 28th - 2nd May.

For all those designers who might not be participating in this years Fashion Week and who would like to get amongst it with extra exposure during the hottest week in fashion, Become a Member of Australia’s largest and affordable online designer networking portal.

All designers who become a member receive a FREE e-book called
The Science of Getting Rich” by Wallace Wattles
(A great motivational tool, to keep you on track to reaching your career goals)

New designer applications and current designer news  for the next “What the f.rock?” are due by 5pm on the 25th of April.

In the meantime…..Add a link on the f.rock fashion face book group or join the f.rock fashion on myspace

And see you all at Fashion week!!!

April 8, 2008 by frockfashion

Just wanted to say thank you for looking after us last Thursday night at the show! We thoroughly enjoyed the performance – it’s such a fantastic thing that you have started. Thanks again,
Leanne – Guest 2006

..everyone was raving about it..

April 8, 2008 by frockfashion

f.rock was so amazing this year I had the best time ever. Everyone has been raving to be about it, anyway just wanted to say thank you and hopefully I can help out next year, it’s always such a great thing to look forward to.
Brittany Gallagher - Model 2005 and 2006

f.rock fashion launches 1st April 2008

March 31, 2008 by frockfashion

“What the f.rock?”

f.rock fashion is set to become your ultimate online guide to who is up and coming in the fashion world.

f.rock fashion is mad about providing an online designer networking portal where designers can share their success stories along the way to carving their niche in the Australian Fashion industry.

We’ll bring you the rawest talent emerging out of their creative havens and follow their journeys, promoting them in our f.rock extravagan-zic way!!

Make f.rock fashion your best friend, and we’ll be generous with our knowledge and share our secrets with you. You’ll be the first to find out about the hottest designers, newest retailers and coolest industry professionals who are also carving out their own piece of the pie.

You’ll also be in the loop about the many business trainings and social functions to not only get your name out there but to get you out there meeting all the right people.

Who is f.rock fashion?

f.rock fashion has evolved from the northern beaches largest fashion parade extravaganza.

Already reaching a dedicated and devoted audience of over 2,000 subscribers, frockfashion.com.au will leverage its position as a leading Australia online designer networking portal and resources website, to broaden its appeal to a new emerging fashion forward audience.

In just over 2 years the f.rock fashion has made quite an impact. Launching the careers of Nik Philpott of Artsu, who started out with a small T-shirt label to now stocking over 22 stores in Australia and New Zealand.

Marcus Kersch, designer and business owner of the up and coming label Kornred, has made massive head way since his participation in the inaugural f.rock fashion parade extravaganza in 2005.

With a database of thousands of subscribers around Australia, our clients depend on us to drive a crowd to their fashion sales and events.

Our subscribers love us too. Because we are dedicated to sourcing the best and the latest designers and events, our subscribers know they can trust us. We guarantee the quality of the events they’ll be crossing town to attend.

What’s staying the same?

f.rock fashion’s number 1 focus will always be on promoting new designers.

The f.rock fashion parade extravaganza has built a loyal following on the strength of delivering one of Sydney’s largest fashion parades open to the public.  We’re the number one fashion parade website for sourcing and promoting the most raw and fresh talent in Australia.

This September we will be heading into the city and launching the f.rock fashion extravaganza 2008 as part of the Chalk The Walk Urban Art Festival, held in Tumbalong Park Darling Harbour.

We’ll be putting together a fantastic show and showcasing Australia’s best wearable art and raw street fashion with the spectacular backdrop of Sydney’s city lights.

So what’s new?

Competitions! Now there will be news on more than just designers.

f.rock fashion will be delivering the news fast and furious on all the best competitions and parades for you to get your label out there to the world of fashion. The new online portal will include new competitions each month.

So check the calendar following to see available opportunities to get your creations out there!

“What the f.rock?”  will include…

What’s in Store?
f.rock fashion loves a store opening, because it means one more outlet our designers can wholesale to. Each month we will be adding the hottest stores to our website, so that our designers fingers can do the walking and connect with the stores that will be perfectly suited to your product.

Business Style:
Like all unique designers, business is also a unique creation of each person who takes the plunge into business. A self confessed business-addict at times,
f.rock fashion will be hooking you up with seminars, business trainings and all the extra information and support you need to get you off the ground.

Designer Detail:
f.rock fashion puts the spotlight on Australian designers and what they are up to right now. From fashion, jewellery, shoes, handbags and beyond.

f.rock Lifestyle:
We all love a holiday, so why not mix some business with pleasure and send your range off to a runway show while your shopping for the latest fabrics and those MUST HAVE accessories. We’ll offer you the best ways to do this.

Beauty Spot:
Making your designs look good is what it is all about, and we’ll be busy out there finding you the best of the best ways you can get the look you want for and for the price you want to pay with our list of photographers, make up artists and hair stylists in our resources section.

The f.rock  calendar

To keep you ahead of the times, we’ll list everything is a calendar, so you won’t miss and important networking event, deadline and most importantly glamorous social event.
List yourself

To become part of Australia’s ultimate online guide to who’s up and coming in the Australian fashion world. Register today.

For more information on Designer listings, Retail listings and professional listings, click on the links

                        -ends-

For further information, including advertising, subscriptions and expressions of interest in Chalk The Walk Urban Art Festival, please email Helen Sattler helen@frockfashion.com.au

Ph: 02 9949 8725
M: 0428 63 22 73

What the f.rock??

March 30, 2008 by frockfashion

Having an event or launching a new range? Maybe your designs are being featured in one of the latest fashion magazines? Or maybe your launching a website.

f.rock fashion’s designer network portal will get all your news out to our fashion conscious database and extensive media list to continuously keep your label in front of the media eye.

f.rock fashion will publish your news in our monthly newsletter to over a 1000 designers, fashion istas and all the latest fashion magazines and news worthy media outlets.

Sydney Morning Herald, Daily Telegraph, Sunday Telegraph, The Australian, Sun Herald, Black and White Magazine, Frankie, Beat, Follow, Girlfriend Magazine, Vogue, Harpers Bazaar, Instyle, Madison, Marie Claire, Mosman Daily, New Woman, Noise Magazine, NW, Rag Trader, Shop Til You Drop, The Brag, Woman’s Day, Woman’s Weekly, Cream, Cleo, Doll Face, Oyster, Nine to Five, City Weekly, Universal Magazine, Manly Daily, Famous, Attitude Magazine, Ok Magazine, Bargin Shoppers, Channel Nine, Channel 7, Channel Ten,  The Today Show and Nova 96.9FM

For more information please contact us or subscribe to our FREE database to receive all the latest news of What’s HOT with Australia’s up and coming designers.