Top Ten Racing Tips

Posted in "What the f.rock?" Newsletters on October 21, 2009 by frockfashion

Girls it’s finally here the Spring Racing Carnival, the excuse to buy several new outfits that compliment your individuality from head to toe. There are rules though, racing is one of modern societies only events were an extremely strict dress code still applies so take note and be the prize wining fashion on the field filly this year. Take your hat off to tradition and kick up your heels in proper winning circle style.

1) Firstly and most importantly do not leave home without a hat and not just any hat, for Spring Carnival the hats must be straw. Felt is Autumn Carnival so don’t make the mistake of wearing the wrong base.

2) A fascinator is not a hat. That’s right it may be news to some people but fascinators are in fact not fascinating at all. If you do not want to wear a full on hat then get a well-designed headpiece, but a feather on your head does not constitute a hat.

3) A hat adds allure to an outfit, it evokes a character within us, so find a hat that suits you and your style and match it your handbag and accessories, which should compliment your dress but not match it.  Get your dress, shoes and bag first then spoil yourself by visiting a proper milliner who can create a hat that suits your face, outfit and personality. The best thing about hats is that once you have a few good basic hats you can have them re-trimmed and blocked each year to suit a new outfit. They are one of the most versatile items a woman can own.

4) This Spring we all have permission to tip our hats to the original queen of millinery Coco Chanel. Think of her little boater and doll hats with their simple ribbon and flower trimmings. The boater is back from Madeline’s school hat with a long trailing bow to the Edwardian gentlemen’s and late the vaudeville stars more enigmatic takes on this ever so adorable embellishment. Don your thinking cap and tie your outfit together with a grosgrain ribbon and tiny antique jewel or flower arrangement that matches the tones of your accessories.

5) Wear shoes you can walk in! I am a big lover of the statement heel but the race course is not their best friend if they’re to pointy you will sink if you are on the grass and let’s face it the races can be a long a day so make sure you are confident and comfortable in your shoes.

6) Leave the skimpy dress at home please. The racecourse is still a place of elegance, even if you have had too many champagnes at least you can do so in a ladylike fashion. The races are a special occasion; so take the opportunity to dress up. Take a page out of all the elegant ladies of by gone era’s books and celebrate the art of dressing to embellish and enhance from head to toe. And if you’re lost then follow the wisdom of Miss Chanel once more and just stick with the unfailing attire of black.

7) Skirt and top ensembles are great this Spring, not only do they give you the opportunity to mix and match different textures and bold statements of colour with intricate prints and embellishments but it means you walk away with two great additions to your wardrobe that can be teamed with many a different item to create a whole other look! The one shoulder silhouette is also big this year.

8) Lace it up. A little bit of lace goes a long way whether it is stockings, gloves a hat trimming or an outfit base. Lace is always feminine and alluring when worn in the right way and to the right extent.

9) Take time to plan your outfit. Fashion takes time and style takes consideration and appreciation so don’t leave it to the last minute and grab something out of the back of your wardrobe. Take pride in your appearance and keep your make up simple and minimalist it will stay on better and compliment your outfit without competing with it.

10) Be fearless. Don’t be afraid to wear a splash of color or bold hat, we get very few opportunities in life to parade our very own style. Take all of the unique elements within yourself and allow them to unravel themselves into something natural. The races always have been and still are one of the foregrounds for fashion revelations so don’t be afraid to stand out because that’s what life is all about and what better way to do it than in an magnificent outfit.

hello

Posted in "What the f.rock?" Newsletters on June 28, 2009 by frockfashion

hello

“What the f.rock?” – where fashion meets art

Posted in "What the f.rock?" Newsletters with tags , , on June 30, 2008 by frockfashion

“What the f.rock?”
June 28th 2008
Chalk – Where Fashion Meets Art..

Chalk Urban Art Festival, Australia’s premier celebration of urban art forms, is introducing major fashion components to this year’s festival.

Step into a world where art and the human form combine. Where the lines of fashion and art blur and merge as one…

This year as part of Chalk Urban Art Festival we introduce not only raw and edgy street fashion to the catwalk but also adding Wearable Art to the urban art line-up. Wearable art can be difficult to define and impossible to forget.

A montage of theatre, dance, colour, movement & art will be produced by Helen Sattler of f.rock fashion and showcased on the Urban Music Stage.

Enter your design in Chalk’s Wearable Art showcase!  Email your name, contact details and a picture of your completed work by 31 July 2008 for your chance to be one of the 20 finalists who will have their talents showcased at Sydney’s Tumbalong Park, Darling Harbour 7 September 2008.

Come join the fashion event of the year!

Got 30 seconds, more hot stuff here!!
http://www.youtube.com/watch?v=wv-jCSoxG94

For submissions and more information on the Wearable Art Showcase, street fashion parades or market stall opportunities at the Festival, please contact Helen on T: 02 9949 8725 E: helen@frockfashion.com.au

“What the f.rock?” – 5th June 2008

Posted in "What the f.rock?" Newsletters with tags , , , , on June 30, 2008 by frockfashion

Our Designers:

Northern Beaches designer Helen Sattler of label Boutio Studio is opening Pandora’s box – her complete collection of vintage clothing. Helen is offering selected items each month to interested vintage clothing enthusiasts.

The Complete Collection spans over 100 years, including designer labels and a 19th Century wedding gown

An avid collector since she was 15, Helen started her passion for fashion by re-creating and altering vintage clothing. She is also offering an “Alterations Service” with any item purchased from the Boutio Studio collection. To get a sneak peek of some of the collection, go to: www.boutio.com.au

They’re not just T-shirt designers, but also the f.rock “graphic” designers. Shoebox Creative has been instrumental in creating the f.rock vision since 2005. Dan Day and Rosie Handley, directors of Shoebox Creative, are responsible for designing the f.rock image and brand.

We couldn’t imagine travelling on the f.rock juggernaut without our talented super graphic designers, Dan and Rosie!

Since establishing Shoebox Creative in 2004, Dan has founded Creative Suite, a collective of like-minded people who value their approach to design. The team includes Tony Fox – Producer, Charlotte Malycon – Writer, Tim Quinn – Web Designer and James Smeallie – Communications Guru.

To check out some of Shoebox Creative’s slickest T-shirt designs and artworks, go to www.shoeboxcreative.com

Get connected and join thef.rock network on face book

Want more exposure for your label in three easy steps?

f.rock fashion is Australia’s largest and most affordable online designer networking portal for emerging designers. The f.rock fashion Online Designer Network will keep you up to date with all the latest business trainings and networking functions. Most importantly it will keep you in the eye of the media every month.

If you are having an event, starting out at the markets or launching a new website, f.rock fashion will publish your news in our monthly newsletter. The newsletter is distributed to thousands of fashion conscious designers and all the latest fashion magazines and newsworthy media outlets.

To get you’re self connected:

1. Go to the Become a Member page and download the application form and ezy debit form.

2. Fill them out and post to 43 Wakehurst Parkway, Seaforth 2092.

3. Then email us three images of your product and your logo.

It couldn’t be easier!

Business Style:

Are you having problems with getting your designs made?

High costs, no contacts, poor quality, minimum quantity requirements, unreliable deliveries. Let the Australian Fashion Exchange help you. Join us for a visit, to meet quality manufacturers in Fiji. Complete package includes travel, accommodation, local and offshore training, factory visits and introductions.

The factories have been specially chosen for reliability, quality, integrity, and competitiveness, catering to your needs. The delegation has been organized in conjunction with the Fiji Employers Federation and the Fiji Textile, Clothing and Footwear association. This all-inclusive trip will enable you to meet garment manufacturers as well as gain some important knowledge and experience in dealing with offshore suppliers.

For further details contact Ashan Winslow at winslow@australianfashionexchange.com.au

As space is limited, your prompt attention is appreciated.

Sydney Women’s Network Connecting Local Businesswomen

Sydney Women’s Network (SWN) has been operating since April 2008. They provide a forum for promoting and expanding your business, with the aim of lifting the level of awareness of your label. SWN operates in the Hills, Penrith, Parramatta, Blacktown and Hawkesbury communities. Their primary purpose is to assist local members to find and exchange qualified business referrals and promote business growth. To find out more visit www.sydneywomensnetwork.com.au.

Austrade LA have put together a package to take a group of 8 Australian Designers to MAGIC in Las Vegas during August 2008. This mission is aimed at urban/street and contemporary clothing and accessories. It is tailored for the young adult to late 30’s apparel and accessories designers. Registrations can be made at www.austrade.gov.au/magic2008

Don’t forget to hook up with us on the f.rock myspace site

f.rock Lifestyle:

Crystal Boudoir – GPO Sydney No.1 Martin Place Sydney

If you haven’t been to the Crystal Boudoir, you will certainly go after you read the City Woman’s review – the show! The Celebs! And the HOT bar staff!!

Well what an experience that was! Where have we been and why oh why haven’t we done this before?’ That was the question Gemma and I asked our selves, after stepping into Crystal Bar’s new show on Saturday night, Crystal Boudoir. This is a tasteful, evoking 1920’s style Paris show that has to be experienced! ‘The stage show is a little burlesque, a little performance art, and a little dream sequence’. Let us paint a picture for you…”read on

f.rock shops:

Shopbop.com – Diamonds might have been Marilyn Monroe’s best friend – but times have changed and so have women. If you’d rather see your wardrobe filled with an iconic Diane von Furstenburg wrap dress than a predictable piece of jewellery, bookmark shopbop.com on your computer – and your boyfriend’s, and your best friends.

Best bit: choice! We Aussies are blessed with great local designers, but we’re a multicultural lot, too. It’s fabulous to be able to order international brands, some of which aren’t available on our shores. My favourites? Porter Grey for too-cute summer basics, and Thread Social, former bridesmaid dress designers doing a roaring trade in cocktail frocks. Mojito, anyone?

For more shop reviews, go to www.citywoman.com.au

Beauty Spot:

A superior concept in skin care, Young Living’s A.R.T, Age Refining Technology, and combines DNA recovery enzymes in an advanced technology with a proprietary Peptide Complex. It reduces the look of fine lines, wrinkles and age spots and improves the appearance of the skin’s tone, elasticity and density.

What’s more, recognizing the incredible power of essential oils, Young Living has added Frankincense & Sandalwood for their ability to replenish DNA. Add the incredible power of the legendary Wolfberry Seed Oil, known for its superior moisturizing and skin conditioning properties and you have the formula for a truly unique and effective skin care system. Click here for more info

The f.rock calendar

ENTER NOW to be one of twenty to showcase your wearable art in the Urban Art’s Wearable Art Showcase. Please email your interest to info@frockfashion.com.au

ACASPA EXHIBITION 2008, JUNE 7-10, 2008 ñ Textiles & Canvas Expo held in Townsville, Nth Qld www.acaspa.com.au

DO IT WITH DENIM Competition – Closing date is 9th June. Do It with Denim

EVERYWOMAN EXPO, PERTH June 27-29, 2008 Perth Exhibition Convention Centre designedge has secured 160sqm overlooking the main stage area. Only $500 gets you display space to sell your garments, jewellery or accessories directly to the public. The price includes daily fashion parades. Email events@tcfwa.com if you wish to book your display space

TCF WA HONG KONG BUYING MISSION July 2008. If you wish to register to join our Trade Buying Mission to Hong Kong in July, please reply to ena.pang@tcfwa.com You may also be eligible for 3 nights sponsorship for your accommodation.

BALI FASHION WEEK, August 2008 – TCF Global project will be co-ordinating a sourcing mission to Bali in conjunction with TCF Bali suitable for designers wishing to source offshore manufacturing and/or raw materials email carol.hanlon@tcfbali.com

ROSEMOUNT SYDNEY FASHION FESTIVAL, August 2008 (retailer event) to view further info visit www.rsff.com.au

LYON MODE CITY TRADE FAIR moved to PARIS Lingerie and swimwear specialist trade event will be held in Paris Sept 6-8, 2008 at Porte de Versailles exhibition centre. For further info on French Trade Events contact carol.hanlon@tcfglobal.com


f.rock 2006 – a fashion extravaganza

Posted in Media Releases on June 15, 2008 by frockfashion

f.rock 2006 – a fashion extravaganza

Posted in Media Releases on June 15, 2008 by frockfashion

Many thanks for including info on HBBWeek. Much appreciated.

Posted in Media Releases on May 6, 2008 by frockfashion

cheers – Shannon

Shannon Dearing | Small Business Programs
Department of State and Regional Development

“What the f.rock?” April 18th 2008

Posted in Media Releases on April 24, 2008 by frockfashion


Want more exposure for your label
Become a member with Australia’s largest online designer networking portal

With the success of f.rock’s launch on the 1st of April, we will be promoting some edgy and fresh new designers in our next “What the f.rock?” newsletter due to be released amongst the haze of hairspray and mico mini’s of Sydney’s biggest week  – Rosemount Australian Fashion Week starting on the 28th – 2nd May.

For all those designers who might not be participating in this years Fashion Week and who would like to get amongst it with extra exposure during the hottest week in fashion, Become a Member of Australia’s largest and affordable online designer networking portal.

All designers who become a member receive a FREE e-book called
The Science of Getting Rich” by Wallace Wattles
(A great motivational tool, to keep you on track to reaching your career goals)

New designer applications and current designer news  for the next “What the f.rock?” are due by 5pm on the 25th of April.

In the meantime…..Add a link on the f.rock fashion face book group or join the f.rock fashion on myspace

And see you all at Fashion week!!!

Next Post

Posted in Media Releases on April 8, 2008 by frockfashion

Just wanted to say thank you for looking after us last Thursday night at the show! We thoroughly enjoyed the performance – it’s such a fantastic thing that you have started. Thanks again,
Leanne – Guest 2006

..everyone was raving about it..

Posted in Media Releases on April 8, 2008 by frockfashion

f.rock was so amazing this year I had the best time ever. Everyone has been raving to be about it, anyway just wanted to say thank you and hopefully I can help out next year, it’s always such a great thing to look forward to.
Brittany Gallagher – Model 2005 and 2006